Zegna
Scale
Worldwide (250 stores)
Key KPI's
Customer experience
Average order value
Units per transaction
Higher retention rate
Strong employer branding
Founded in 1910, ZEGNA is one of the world’s leading luxury menswear brands, built on a legacy of craftsmanship, innovation and timeless style. Inspired by Oasi Zegna, the natural territory created by founder Ermenegildo Zegna in the Italian Alps.

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We developed a tailor-made onboarding journey designed to create consistency across stores worldwide. Through onboarding tools, training guidelines and immersive learning experiences, new team members were equipped to understand the brand’s DNA, service philosophy and way of working from day one. Resulting in stronger alignment between stores, elevated customer experiences and long-term retail performance across every location.




