Meet our team
Eddy Beer
Eddy is a highly experienced training professional with an international track record and a strong commitment to quality and exceptional customer service. During his 18 years as Head of Global Training at Suitsupply, he developed and delivered training programs for Sales Advisors, Store Managers, Regional Managers, and trainers worldwide. Known for his approachable leadership style, Eddy combines deep expertise with strong cultural awareness and emotional intelligence, helping teams grow, perform, and deliver outstanding customer experiences. His philosophy is simple: “Progress over Perfection.”
Eddy Beer
Joris Drachman
Joris Drachman is a luxury retail sales trainer with a background in bespoke menswear and high-end customer experience. Having built his expertise at Suitsupply and Atelier Munro, he specializes in helping retail teams improve sales performance through storytelling, personalized customer interactions, and product expertise. In addition, Joris brings over seven years of experience in video content production, creating engaging training and brand content for luxury fashion retailers.
Joris Drachman
Melle Heil
Melle is an experienced retail trainer with a passion for developing people and creating engaging learning environments. Through his work at Suitsupply and Atelier Munro, he has trained everyone from new hires to experienced store managers across Europe and North America. Known for his energetic and approachable style, Melle combines deep retail expertise with a hands-on approach, helping teams build confidence, strengthen customer relationships, and achieve outstanding results.
Melle Heil
About us
We are seasoned professionals who bring years of industry experience to the table. We have a proven track record and many years of international experience in various training positions e.g Head of global training at Suitsupply. Our hands-on approach ensures that every participant gains practical insights and techniques that resonate with the demands of today’s retail market.
This helped us to develop a clear understanding of the range of expertise involved in creating successful training programs for Sales-Advisors, Store-Managers, Regional Managers and train-the-trainers to deliver exceptional customer service.
Inspiring
We work from passion and experience. We enhance customer experiences and share our knowledge in an inspiring way, with a focus on growth and enjoyment.
No-nonsense
We are direct and honest. We provide practical, actionable advice and focus on measurable improvements in behaviour and performance.
Connected
Genuine attention is at the heart of everything we do. We build strong relationships and long-term partnerships, with a focus on positive customer experiences and continuous innovation.