ABOUT LIFESTYLE / Salon d'Homme

Scale
Multibrand store in Amsterdam
Key KPI's
Customer experience
Conversion
Units per transaction
Average order value
ABOUTLIFESTYLE and Salon d’Homme are two distinctive concepts under one roof in the heart of Amsterdam. While ABOUTLIFESTYLE combines fashion, art and lifestyle in a unique retail environment, Salon d’Homme helps men simplify skincare through expert guidance, innovative treatments and a highly personal approach. Both concepts share a strong belief in hospitality, experience and creating meaningful customer interactions.
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To strengthen the customer journey from the very first moment, we delivered an interactive training focused on the beginning of the Selling Ceremony. The program helped teams create stronger first impressions, refine their hospitality skills and confidently communicate their story through a clear and authentic elevator pitch.

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