Siebel

Scale
the Netherlands (45 stores)
Key KPI's
Customer experience
Items per customer
Team performance
With 45 stores across the Netherlands, Siebel Juweliers has been a well-known name in jewellery and gifting for over 100 years. Built around trust, personal attention and creating meaningful customer moments, the brand continues to invest in strengthening the in-store experience across all locations.

Over the past few days, I had an amazing sales training with Eddy and Melle. Very professional, but above all delivered with great enthusiasm. A truly valuable experience and a pleasure to be part of.

Michelle Soulje
Sales specialist

To support this ambition, we developed and delivered a leadership training program for Siebel’s store management teams. The program focused on helping managers create more structure, stronger follow-up and clearer leadership on the shop floor, always with direct impact on both team performance and customer experience. By translating KPI’s into daily behavior and strengthening coaching and communication within the teams, the training helped create more alignment, ownership and consistency across the organization.

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