REDA 1865
For over 150 years, Reda has been producing some of the world’s finest wool fabrics, combining Italian craftsmanship with innovation, quality and sustainability. As a family-run mill with a rich heritage, consistency and attention to detail are embedded in everything they do.
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Through a co-creation session with the Made-to-Measure sales department, we developed a practical sales manual designed to create a more consistent way of working across the team. Together, we translated best practices, customer interactions and sales processes into one clear framework that could be used for onboarding, training and daily execution.
