Profuomo
Scale
Netherlands & Belgium (10 stores)
Key KPI's
Conversion
Units per transaction
Average order value
Customer experience
As a third-generation family business, Profuomo has built its reputation on timeless design, craftsmanship and comfort. With a growing retail network and a strong focus on customer experience, the brand wanted to create greater consistency in how customers are guided through the sales journey across all stores.
In short, I highly recommend Eddy and Melle’s leadership training to anyone looking to strengthen their leadership skills. BIM Amsterdam delivers exceptional quality, and I’m grateful for the valuable insights and learning experience they provided.
Miguel Llopis
Store Manager
To support this ambition, we developed and delivered a combined Leadership Training and Art of Sales program for Store Managers and Style Advisors. The program focused on creating alignment between leadership, customer experience and commercial performance, while giving teams practical tools to translate brand values into everyday customer interactions. Resulting in stronger execution on the shop floor, improved customer connection and a more consistent brand experience across all locations.
