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Eddy Beer
Eddy is a highly experienced training professional with an international track record and a strong commitment to quality and exceptional customer service. During his 18 years as Head of Global Training at Suitsupply, he developed and delivered training programs for Sales Advisors, Store Managers, Regional Managers, and trainers worldwide. Known for his approachable leadership style, Eddy combines deep expertise with strong cultural awareness and emotional intelligence, helping teams grow, perform, and deliver outstanding customer experiences. His philosophy is simple: “Progress over Perfection.”
Eddy Beer

Joris Drachman
Joris Drachman is a luxury retail sales trainer with a background in bespoke menswear and high-end customer experience. Having built his expertise at Suitsupply and Atelier Munro, he specializes in helping retail teams improve sales performance through storytelling, personalized customer interactions, and product expertise. In addition, Joris brings over seven years of experience in video content production, creating engaging training and brand content for luxury fashion retailers.
Joris Drachman

Melle Heil
Melle is an experienced retail trainer with a passion for developing people and creating engaging learning environments. Through his work at Suitsupply and Atelier Munro, he has trained everyone from new hires to experienced store managers across Europe and North America. Known for his energetic and approachable style, Melle combines deep retail expertise with a hands-on approach, helping teams build confidence, strengthen customer relationships, and achieve outstanding results.
Melle Heil
Over ons
Met meer dan 20 jaar ervaring in retailtraining helpen we merken om sterkere teams, betere klantbelevingen en duurzame commerciële resultaten te realiseren. Vanuit internationale retailorganisaties, waaronder Suitsupply, weten we wat nodig is om gedrag op de winkelvloer blijvend te veranderen.
Onze ervaring varieert van het ontwikkelen van wereldwijde trainingsprogramma’s tot het begeleiden van Verkoopmedewerkers, Winkelmanagers, Regiomanagers en interne trainers. Dankzij onze praktijkgerichte aanpak vertalen we strategie naar concrete vaardigheden die direct toepasbaar zijn op de winkelvloer.
Inspirerend
We inspireren mensen om het beste uit zichzelf én uit iedere klantinteractie te halen. Met energie, praktijkgerichte trainingen en aandacht voor blijvende ontwikkeling.
No-nonsense
We houden het direct en eerlijk. Geen ingewikkelde theorieën, maar concrete inzichten, direct toepasbare tools en meetbare resultaten zowel in gedrag als resultaat.
Connected
We geloven in duurzame samenwerkingen. Door écht te luisteren en organisaties te begrijpen, ontwikkelen we oplossingen die aansluiten bij de praktijk én de ambities van onze klanten..